We’re looking for a

General Manager Business Expansion (remote within EMEA)

General Managers (GMs)

Location: Riga

The Company 

Anastasija Oleinika, CEO of Printify “Our mission at Printify is to unlock freedom for people around the world. Whether it be the financial freedom of more money in your bank account, or the ability to be your own boss and work to the schedule you set.
Millions of people are changing their lives by opening their eCommerce businesses with Printify, and our job is to make that journey everything it can be.”

The General Manager Role
General Managers at Printify are part owners of business areas or major initiatives. They're building, owning, and driving a coherent strategy across the company and making sure all operations run smoothly. They work cross-functionally to make strategic decisions and execute their plans, ensuring we meet our business objectives. 
GMs take ownership of goals such as volumes, profits, EBITDA, and quality. They're responsible for the profits and losses of our product vision and strategy and for delivering high-value solutions for our merchants and Print Providers. 
Our GMs are strong leaders, passionate about developing scalable systems, driving process improvement, and working with multiple stakeholders. They’re resourceful with a proven track record of delivering measurable business results.

The GM Business Expansion Role
As the GM of Business Expansion, you'll assess, plan, and execute Printify's business expansion goals, render research, collaborate with other departments, and hire team members as needed.
You'll report directly to our CEO and work with the Senior Leadership Team.
An ambitious self-starter with proven analytical capabilities, a strategic mindset, and broad business experience, you'll independently initiate, plan and implement new ideas in a fast-paced and competitive start-up environment.


  • Own and build. You're accountable for choosing the right direction, business strategy, and implementation tactics to drive results while ensuring smooth operations. 
  • Research. You're on top of market trends, clearly identifying gaps and opportunities to fill them. You understand our customer behavior, preferences, and needs to develop new, valuable offerings. 
  • Analyze. You incorporate data to inform business orientation, product strategies, and operational roadmaps and decide on high-level input metrics. You have a business plan for your strategy and know the required investments and ROI.
  • Strategize. You define and execute our product-offering expansion vision and strategy while balancing short­ and long­-term goals.
  • Influence. You collaborate with our Operations, Product, Engineering, Finance, and Growth teams to drive the experience of suppliers, merchants, and end-customers. You lead your team to deliver results by executing daily, weekly, and monthly targets to support operation objectives.
  • Improve. You identify process inefficiencies, propose scalable global solutions, and eliminate barriers to accuracy, productivity, and quality. Additionally, you solve complex customer interactions and proactively detect negative trends.
  • Minimum Qualifications:

  • Five years of experience in a similar role
  • Experience in a top consulting firm (e.g., BCG, Bain & Company, McKinsey)
  • Experience in a software product company
  • Proven track record of building and executing a business expansion strategy
  • Experience in high-growth environments with changing circumstances, directions, and strategies
  • Extensive business understanding and customer empathy
  • Strong ability to analyze data

  • Preferred Qualifications:

  • Experience working with eCommerce or marketplace platforms 
  • Excellent written and verbal English skills
  • Effective ability to correspond in a clear, concise, and consistent manner
  • Proven track record of delivering objectives on time
  • Experience in working independently, juggling multiple tasks, and prioritizing customer-facing initiatives
  • Ability to develop and implement department visions, goals, and strategies
  • Proven track record of providing positive recommendations and implementing new ideas to fix negative behaviors

  • What we offer:

  • Stock options, so you’ll own a part of Printify.
  • Work fully remotely within EMEA time zones, or at our offices in Riga and Tallinn.
  • Start your workday anywhere between 7 AM and 11 AM.
  • Apple MacBook laptop as your standard work equipment.
  • International relocation support for international candidates who wish to work in Riga or Tallinn.
  • Mentorships, internal meetups, and hackathons, both on-site and online.
  • A learning budget for your professional development and access to our book library.
  • Health insurance or a budget for it, depending on your location and contract.
  • Paid health days whenever you need them without a doctor's note, depending on your contract.
  • Extra paid days off for well-being, as well as a celebration day of your choosing.
  • Access to the in-house gym or gym allowance, depending on your location and contract.

  • Joining Printify means becoming part of an international company with an amazing team that has grown to over 500 people from various backgrounds.  

    We play to win together and always strive for excellence. We want to achieve great things and make a meaningful change in our customers’ lives. We value a strong learning culture and a growth mindset. 

    At Printify, we are committed to fostering a diverse, fair, and inclusive workplace. We do not discriminate on the basis of race, color, national origin, religion, sex, gender identity, sexual orientation, marital status, age, disability, or any other grounds.